Terms of Service

Scope

These terms apply to the web design, AI search optimization, Google Business Profile services, and related add-ons provided by Freevine Labs LLC of Dallas, Texas. Web design is a one-time project, accepted on delivery. AI search optimization is billed monthly in three tiers: Basic, Standard, and City Exclusive. Prices and deliverables are on the pricing page.

The AI Visibility Index and our paid services are independent. Rankings are calculated only from AI visibility, and becoming a client never changes a ranking.

Quote and contract

Before signing, we review your website, industry, and city, then send an itemized quote. Work starts only after you confirm the quote.

The contract states the scope, deliverables, timeline, price, acceptance criteria, and guarantee conditions. This page explains; the contract governs.

90-Day Operations Guarantee

30% growth in qualified inquiries or meeting agreed industry baseline within 90 days; if missed, the monthly retainer is paused with up to 90 days of free operations until reached.

We do not make vanity ranking promises or traffic guarantees; we commit to verifiable, measurable business inquiries. Below are the public quantifiable standards:

• 01
  EligibilityStandard and City Exclusive tiers, on a website we built. Google Business Profile and Signals tracking managed by us. The guarantee isn’t offered in every industry. We’ll tell you before you sign.
• 02
  Baseline protocolExisting businesses: average monthly qualified inquiries from the prior 90 days logged as baseline (L₀) in week one. New businesses: baseline targets are calibrated by industry unit economics and search frequency in the quote—high-ticket/low-frequency services (e.g., roofing, legal, remodeling, dental implants) typically set at 3–5 qualified inquiries/month; high-frequency local trades (e.g., plumbing, locksmith, general clinic, tax prep) typically set at 8–15 inquiries/month.
• 03
  Qualified lead definitionFour verifiable criteria: 1) Incoming calls connected with genuine service intent (inquiries about pricing, bookings, hours, or services—no rigid duration cutoff, quick booking calls count; also includes missed calls returned by the business within 24 hours); 2) Website forms with verified name, US/Canada contact info, and specific project details; 3) Verified SMS or WeChat inquiries; 4) Google Maps direction requests. Cold pitches, robo-calls, and wrong numbers are excluded; clients have 3 business days each month to review and verify.
• 04
  Quantified targetSettled at Day 90: existing businesses achieve L₀ × 130% (30%+ increase in qualified inquiries in month three); new businesses reach the agreed industry baseline count in month three.
• 05
  Worked examplesScenario 1 (Existing business growth): prior 90-day average is 10 leads/month (L₀ = 10); month-three target is 13. Reaching 14 satisfies the guarantee. Scenario 2 (New business industry baseline): new roofing company (high ticket, low frequency) agrees on a month-three target of 4 qualified inquiries. Reaching 2 triggers the guarantee: monthly retainer is paused immediately, free operations begin.
• 06
  Remedy and capIf targets are missed at 90 days, the monthly retainer is paused immediately, and we continue full operations for free up to 90 additional days (180 days total) until reached. If still unmet at 180 days, client may cancel with a full refund of the last month’s retainer.
• 07
  Asset retentionAll built websites, city-and-service pages, structured data, directories, and Business Profile optimizations remain permanently active and intact. Nothing is ever stripped, deleted, or held hostage upon exit.
• 08
  Mutual responsibilitiesConditions for the guarantee: 1) Provide required Google and hosting access within 7 days; 2) Review content and deliverables within 3 business days; 3) Keep phone answered during business hours and return missed calls within 24 hours; 4) Do not alter code, disable tracking, or migrate domains without notice. Violating any condition pauses or voids the guarantee.
• 09
  Not coveredThe Basic tier; websites we did not build that have not passed retrofit; industries that do not pass pre-signing assessment. You can still work with us; the guarantee just does not apply.

Website revision policy

Unlimited revisions until you approve the design. Layout changes after development starts are quoted separately. Minor changes are free for 30 days after launch.

The Standard Site usually goes live in 2 weeks and is accepted on delivery.

Data and accounts

During the service period we run the Google Business Profile and the Signals tracking, and send one data report every month. What visit data we collect and how long we keep it is in the privacy policy.

Contact

Questions about these terms: email calvin@freevine.com, or use the Contact button at the top of the page.